In 1952, there was a Debdou Moroccan born, an American named Paul Marciano who became a fashion designer, businessman, investor and philanthropist. He became the co-founder of the clothing company, and his black and white advertisement won several honors in the Clio awards. This clothing firm was initiated and operated by all of the four Marciano brothers who are Paul, Armand, Maurice and Georges, and at present, this original company and its extensions are handled by only Paul and Maurice.
There is a larger Sephardic synagogues in Los Angeles where Paul Marciano is a large benefactor. Born to a Jewish family, he was raised in Marseilles, France even if born in Morocco, together with his four siblings. From his great-grandfather to grandfather, his father is also a rabbi. From age 8-15, together with his four brothers, they lived in an apartment in a complex of synagogue and he was a member of the Eclaireurs Israelites de France, a version of Jewish boy scout group which was also in the same area. When Paul was 15, he was involved in a motorcycle accident with a friend, where they had a collision with a car coming towards them. Paul was told he could never walk again and thus spent in a wheelchair for seven months. Because of his prolonged absence which was a year and a half, Paul was not re-accepted into school even if eventually was able to regain full use of his limbs. Since he cannot finish his education, he traveled to live in an kibbutz in Israel.
The family of Paul Marciano had a clothing company where he worked, and they had shops in the French Riviera. The four Marciano brothers Paul, Georges, Armand and Maurice, visited Southern California when they had an extended leave in 1977, and eventually had developed an appreciation for the place. As the rise of the socialist happened in 1981 and politics changed in France, the Marcianos decided to closed their clothing company and moved to the United States. The brothers then started on Little Santa Monica in Beverly Hills a clothing company, and soon started their world famous clothing line.
In 1981, the Marciano brothers founded the brand famous in the jeans clothing line, and in 1983, sold to Nakash brothers 50% of the company. But the partnership turned a bad situation where the California court found the Nakashes fraudulently lured the Marcianos into the joint venture.
Paul Marciano stepped down as CEO of the clothing brand in August 2015, where he remained as the clothing company’s Executive Chairman and as chief creative officer of the company. However, in June 2018, Paul Marciano resigned as executive chairman because of sexual harassment.